Search Engine Optimisation

For any company doing business today, having an online presence is a necessity, and the company website is the hub of all online activities. When you have a carefully crafted website, you want it to be positioned in the top of search engine results so that potential customers can easily find you when searching for products and services that you offer. In order to achieve that goal, your website must be optimised in line with SEO best practice.

High quality SEO is time-proof and delivers long term results, and a well optimised website is your most efficient marketing channel, driving high volumes of traffic at a low cost. That's why we offer a full range of SEO services, from core SEO including on-page and off-page optimisation, content creation and distribution, to SEO web development and content driven design for maximum return on your SEO investment.

What We'll Do For You

Our SEO services include:

  • SEO strategy development
  • technical audit of your website
  • keyword research and analysis
  • content analysis and content creation strategy
  • link building strategy and execution
  • SEO market share and competition analysis

SEO is a long term commitment and it requires substantial involvement from the client. You know your business better than anyone, and that’s why we’ll work with you to:

  • Determine your most important keywords – the keywords driving the most qualified traffic, which may not be the five top terms in your industry!
  • Create high quality content to engage your target audience – content creation is an on-going process, and is essential for long-term success of your SEO programme
  • Determine most efficient channels for content distribution and link building

How We'll Do It

With the digital landscape changing constantly and dramatically, we take a multidisciplined, all-inclusive approach to SEO to provide you with the optimal online solution.

Technical SEO involves identifying why search engine spiders can’t crawl the content of web pages. Due to seemingly small technical reasons spiders may be unable to “see” the content of your website. As a result, the search engines can’t index your web pages, rank them, and display them when users perform a search. This means that your website has no visibility in Google and other search engines and can’t generate free, organic visits.

That is why we’ll analyse your website code, internal links, redirects, error pages, sitemaps, etc. and suggest technical changes that can significantly improve your site’s rankings and traffic.

On Page Optimisation is performed on individual pages of your website to improve their performance in search engines. It includes optimising each page for its targeted keyword – including the keyword and its variations in the title tag, headings, page content, URLs and links – to help the page rank for that keyword and related phrases. To achieve this we need to perform a thorough keyword research, competitor analysis and to set up a search strategy.

This step is essential in making your website visible for your set of business-critical keywords.

Off Page Optimisation includes activities performed off your site in order to maximise the search engine visibility and performance of your optimised content. It usually refers to obtaining links to your pages, but also includes generating additional traffic sources in the form of websites relevant to your business. With search engines constantly tweaking their algorithms to fight link spam, it is the quality of links that matters rather than just quantity, and low-quality links can actually harm your website.

Link building is a long-lasting process that is closely connected to content creation and distribution, requiring creativeness as well as proficiency in the most efficient techniques.

With 10 years of experience in search engine optimisation, we can make your website become your most powerful marketing tool!