Pay-Per-Click Internet Advertising


PPC or pay per click is an online advertising model where advertisers bid on relevant keywords and pay when their ad is clicked. It’s an auction system where ads are ranked based on how much advertisers pay, making the results almost instant and easy to measure.

PPC marketing can be used for multiple purposes, from raising brand awareness to driving leads and sales. It is often used in the early stages of new websites, until SEO gains momentum. In each case you can easily control your costs and measure your ROI, which makes paid search advertising different from most traditional marketing channels.

However, with quality scores, landing pages and other signals of quality added to the ranking system, the border between SEM and SEO is becoming more and more blurred. In order to run successful PPC campaigns you need a growing level of SEO knowledge and expertise. Also, besides traditional search engine advertising platforms like Google Adwords and Bing Ads, new players like Facebook and LinkedIn enter the paid search arena every day, each with their own set of rules.

What We'll Do For You

PPC space is highly competitive and beginners can easily spend their allocated budget in a short time without generating results. For this reason our PPC services consist of creating a paid search strategy, setting up your campaigns and managing them on a daily basis. Our methodology includes:

  • Account structure: granular setup of ad groups and keywords, matched to your landing page content
  • Targeting: paid search platforms offer an increasing number of targeting options, like geo-targeting and demographic targeting
  • Keywords: keyword research, usage of appropriate keyword match types to prevent generating high volumes of untargeted traffic
  • Ad copy testing: constantly producing new creatives and testing them to find the message that resonates with your target audience
  • Landing page optimisation: testing landing page variations for high quality scores as well as user experience
  • Conversion analysis: making sure your visitors convert to customers

If you already run PPC ads but are not satisified with the results, we'll do a comprehensive audit of your campaigns, analyse your market and competitors. We will then suggest and implement changes to increase traffic and conversions.

At Totalweb, we have 10 years of experience managing complex PPC campaigns in highly competitive markets. We create bespoke paid search strategies based on the market you operate in, your specific business needs, your advertising goals and your marketing budget to help you achieve high ROI.