Google releases Penguin 2.0 algorithm update

Published on: May 23, 2013

Matt Cutts announced last week that the new Penguin algorithm update would strike within a couple of weeks, and he has now confirmed on his blog that the rollout is complete.

The Penguin 2.0 update, released yesterday, affects roughly 2.3 percent of English-US queries to a noticeable degree, and will also affect queries for other languages world-wide.

Google Penguin, first released in April 2012, was designed to fight black hat linkbuilding tactics and it targeted web spam by hitting websites that had unnatural backlink profiles.

google algorithm updateCutts said that the two Penguin updates that were rolled out in May and October last year were minor revisions to the algorithm compared to the latest one.

The new generation of Penguin has been much speculated about, as Cutts previously said that this would be a significant update, and one of the most discussed algorithm updates of 2013. Yesterday, he pointed out once again that Penguin 2.0 was in fact an algorithm update and not just a data refresh.

In a recent Google Webmaster Help video, he went into more detail as to what we can expect both from Penguin 2.0 and from other updates that Google has in store for the coming months. He said that the algorithm update would be significantly more comprehensive than the original version of Penguin and it would have a larger impact than Penguin 1.0.

Link spam and web sites that sell links that pass PageRank will be hit particularly hard this year, as Google is developing much more sophisticated software that will analyse and understand backlinks better. Last week, Cutts announced on Twitter that Google had taken action against several thousand link networks, so between the Penguin update and Google penalties, webmasters who have used black hat tactics will have their hands full this year trying to recover their rankings.

To find out what other updates Google has in store for 2013, watch the clip:  

Tags: SEO news, Google algorithm change, Google Penguin,