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Google releases Penguin 2.0 algorithm update

Published on: May 23, 2013
Matt Cutts confirms that Google has rolled out the Penguin 2.0 algorithm update, which will affect 2.3% of English-US search queries and have a larger impact than the original Penguin algorithm. Continue reading...

Ray Kurzweil talks about his work at Google

Published on: March 22, 2013
Google's Director of Engineering Ray Kurzweil discusses why understanding natural language is essential to creating AI that can pass the Turing test, and reveals plans to develop biologically inspired software for the search giant. Continue reading...

How 301 redirects affect PageRank

Published on: March 5, 2013
Matt Cutts explains how 301 redirects affect PageRank. Continue reading...

The Google penalty: 5 most common violations

Published on: February 14, 2013
The head of Google's spam fighting team provides some information about the different types of penalty messages they send out to webmasters regarding black-hat SEO tactics, link spam and other violations. Continue reading...

SEO for news sites

Published on: February 7, 2013
SEO for news publishers - a few tips from Google. Continue reading...

Google+ overtakes Twitter, becomes the second largest social network

Published on: January 31, 2013
A new study reveals that Google+ has become the world's second largest social network in terms of active users. Continue reading...

Google's paid search rises 24 percent in Q4

Published on: January 23, 2013
Google has announced its earnings for the fourth quarter of 2012 as, as expected, the company posted solid revenue and profit gains years over year. Continue reading...

Is your website traffic down this week? Blame it on Thanksgiving!

Published on: November 23, 2012
If your website is in English and covers a general interest topic, your traffic will inevitably be affected by the general search trends in the U.S. This applies to the holiday season, including Thanksgiving. Continue reading...

Subdomains or subdirectories for SEO?

Published on: November 5, 2012
Matt Cutts addresses the issue of how Google currently views subdomains and whether or not the search engine treats sites structured as a group of subdomains any differently than those structured as a group of subdirectories. Continue reading...

Can AdWords help with Google ranking in organic search?

Published on: November 5, 2012
In a new Google Webmaster Help video, Matt Cutts addresses the issues of AdWords possibly affecting a site's organic rankings in Google and whether or not Google should offer extra help to AdWords advertisers with their organic rankings. In another video, he demystifies Google's SERP evaluation process using human quality raters and addresses concerns about the raters possibly influencing which sites are affected by the Panda algorithm. Continue reading...

Google's take on external links explained

Published on: October 22, 2012
Google has released three new videos this week explaining how their algorithm treats different kinds of backlinks in the aftermath of the Penguin update. Continue reading...

Bing outdoes Google 2:1 in Bing It On challenge

Published on: October 11, 2012
Bing has provided an update on the Bing It On campaign, which they launched last month in the U.S. to get Google users to try out their search engine and see how the two compare. Continue reading...

How Google's 'Freshness' algorithm affects rankings

Published on: October 2, 2012
Google's Matt Cutts explains how Google's freshness algorithm affects rankings and which sites are affected the most. Continue reading...

Search engine marketing budgets on the rise

Published on: September 25, 2012
Businesses in North America will spend a total of $23 million on search engine marketing this year, which is almost 19% more than they spent in 2011, according to The State of Search Marketing Report 2012, a new survey released by SEMPO. Continue reading...

Report: Social media overtakes PPC, SEO still rules among marketers

Published on: September 6, 2012
SEO remains the top marketing channel in 2012, while social media marketing has overtaken PPC campaigns since last year according to a new study. Continue reading...

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